FOREVER 21 - A FAST FASHION BRAND

 

Originally known as Fashion 21, the store was founded in Los Angeles on April 16, 1984 by husband and wife, Do Woon Chang and Jin Sook Chang from South Korea.

 DO WON CHANG


 JIN SOOK CHANG


The Forever 21 brand and their associated lines operates over 790 stores selling men’s and women’s clothing throughout the U.S. and in Canada, Europe, Africa, Oceania and across Asia. Forever 21’s success stems from its ability to challenge top design houses in the rapidly developing ready-to-wear trends while maintaining some of the most competitive prices in the market. Forever 21 is about more than selling clothing, but the personification of achieving the American dream.


The Forever 21 brand is divided into eight sub-brands all broken up by style.

Their ability to maintain a store overflowing with different styles and target consumers stems from their successful branding of the buy-it-now culture. Fresh merchandise arrives every day in contrast to other similarly modeled stores like Zara where new merchandise only arrives twice a week. A typical store will roll over 20 percent of its stock in a given week and this constant turnover is key to the chain’s appeal: If you like something, you have to buy it right now, because you may never see anything like it again.



Forever 21’s use of larger fashion houses’ designs allows them to produce so quickly. Immediately after the season’s latest styles hit the runways or trade shows, they are duplicated by the company’s journeyman designers around the world, and often arrive on shelves before the originals do.

SOME OF THE COLLECTIONS OF FOREVER 21 :-


 DEC 2020


 DEC 2020


 SPRING 2020


 AUTUMN EDIT 2019


TO SEE THEIR MORE OF THEIR COLLECTIONS SUBSCRIBE THEIR YOU TUBE CHANNEL THROUGH THE LINK GIVEN BELOW :-

YOU TUBE CHANNEL FOREVER 21


IF YOU WANT TO SHOP FROM FOREVER 21 GO TO THEIR WEBSITE THROUGH THE LINK GIVEN BELOW :-

OFFICIAL WEBSITE FOREVER 21





TO KNOW ABOUT THE POPULAR FAST FASHION DESIGNER GO TO THE NEXT POST :)





                                                     REFERENCE TAKEN :-

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