SLOW FASHION

 

WHAT IS SLOW FASHION ?

An awareness and approach to fashion, which considers the processes and resources required to make clothing, particularly focusing on sustainability. It involves buying better-quality garments that will last for longer and values fair treatment of people, animals and the planet. 



BEGINNERS OF SLOW FASHION


 An increasing number of brands are rejecting the principles of Fast Fashion, as a more sustainable approach to making clothes comes to the fore.

The term Slow Fashion came about quite organically. It was coined by Kate Fletcher of the Center of Sustainable Fashion, Fletcher saw a need for a slower pace in the fashion industry.

Slow Fashion opposes the fast fashion, model that emerged around 20 years ago.  And it’s fair to say Slow Fashion is 100% necessary, with brands like H&M burning 12 tones of unsold garments per year in spite of it's ongoing sustainability efforts to 

close the loop in fashion.




SLOW FASHION - A MOVEMENT


Modern day Slow Fashion has seen some of these old ways come back into the picture. It encourages us to buy less garments at higher quality, made from more sustainable processes, less often.  It also puts emphasis on the art of clothes making and celebrates the skills of the craftspeople who make them.
Slow Fashion has seen increasing support in the last few years, with an awareness from consumers demanding higher sustainability and ethical standards. 






CHARACTERISTICS :-


  • Made from high quality, sustainable materials
  • Often in smaller (local) stores rather than huge chain enterprises
  • Locally sourced, produced and sold garments
  • Few, specific styles per collection, which are released twice or maximum three times per year.



SOME VIDEOS TO UNDERSTAND THE CONCEPT OF SLOW FASHION EASILY :-














FOR READING SLOW FASHION BRAND GO TO THE NEXT POST :).





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