FASHION OREINTATION

WHAT IS FASHION? The Journal of Dress, Body & Culture , fashion is defined as "the cultural construction of the embodied identity." -     editorial policy of  Fashion Theory The fashion wears out more apparel than the man."-       Shakespeare  Fashion encompasses all forms of self-fashioning, including street styles, as well as so-called high fashion created by designers and couturiers. Fashion also alludes to the  way  in which things are made; to fashion something is to make it in a particular form. Most commonly, fashion is defined as the prevailing style of dress or behavior at any given time, with the strong implication that fashion is characterized by change.                                                                               ...

  WHAT IS SLOW FASHION ? An awareness and approach to fashion, which considers the processes and resources required to make clothing, particularly focusing on sustainability. It involves buying better-quality garments that will last for longer and values fair treatment of people, animals and the planet.  BEGINNERS OF SLOW FASHION   An increasing number of brands are rejecting the principles of Fast Fashion , as a more sustainable approach to making clothes comes to the fore. The term Slow Fashion came about quite organically. It was coined by Kate Fletcher of the Center of Sustainable Fashion, Fletcher saw a need for a slower pace in the fashion industry. Slow Fashion opposes the fast fashion, model that emerged around 20 years ago.  And it’s fair to say Slow Fashion is 100% necessary, with brands like H&M burning 12 tones of unsold garments per year in spite of it's ongoing sustainability efforts to  close the loop in fashion. SLOW FASHION - A MOV...

"We don't want sustainability to be our edge, we want it to be universal." – Eileen Eileen Fisher  (born June 6, 1950) is an American clothing designer  and founder of the women's clothing brand Eileen Fisher, Inc. Fisher's designs are characterized by simplicity, and her company is known for using non-traditional models  in its print advertisements, including its own employees. EILEEN FISHER ON HOW IT IS STARTED :-   ABOUT THE BRAND'S DESIGN :-   2020 (TIGS TUESDAY)   2020 (SPRING COLLECTION)   2020 (FASHION FALL SHOW)   2018      2018 (WIDE WOMAN)   2017 2016                                               BRAND'S PACKAGING SYSTEM :-  If you also want to be a part of this slow fashion movement then start shopping by quality instead of quantity. You can buy the stuff from EILEEN FISHER from the link g...

  Sandra Sandor is the mind behind Nanushka, a label that finds its origins in Budapest, Hungary. Starting from vegan leather and upcycled materials, she creates, bags, dresses, and shirts for both men and women. Her unique and simple style reveals her love of nature, and it is taking the fashion world by storm.​ SOME IMPORATANT INTERVIEW QUESTIONS ANSWERED BY SANDRA ABOUT HER BRAND "NANUSHKA" WHICH ANSWERS WHY SHE IS THE SLOW FASHION DESIGNER :- Has Nanushka always aimed to be an eco-conscious brand? Sustainability has always been very important to me, from both a personal and business perspective. One of the founding values of Nanushka was, and still is, to cherish the planet and all living creatures, so it was always present and embedded in the core of the business in different forms. A connection with nature is very important to me, and I think it has truly manifested itself in the new RESORT 21 collection, which I have designed while in lockdown in the Hungarian countrys...

  WHAT IS FAST FASHION ? Fast fashion can be defined as cheap, trendy clothing, that samples ideas from the catwalk or celebrity culture and turns them into garments in high street stores at breakneck speed to meet consumer demand. The idea is to get the newest styles on the market as fast as possible, so shoppers can snap them up while they are still at the height of their popularity, and then, sadly, discard them after a few wears.  It forms a key part of the toxic system of overproduction and consumption that has made fashion one of the largest polluters in the world. HOW DID FAST FASHION HAPPEN ? Before the 1800s, fashion was slow. You had to source your own materials like wool or leather, prepare them, weave them, and then make the clothes. The Industrial Revolution introduced new technology—like the sewing machine. Clothes became easier, quicker, and cheaper to make. Dressmaking shops emerged to cater for the middle classes. Before the 1800s, fashion was slow. You had to...

  Originally known as Fashion 21,  the store was founded in Los Angeles on April 16, 1984 by husband and wife, Do Woon Chang  and Jin Sook Chang from South Korea.   DO WON CHANG  JIN SOOK CHANG The Forever 21 brand and their associated lines operates over 790 stores selling men’s and women’s clothing throughout the U.S. and in Canada, Europe, Africa, Oceania and across Asia. Forever 21’s success stems from its ability to challenge top design houses in the rapidly developing ready-to-wear trends while maintaining some of the most competitive prices in the market. Forever 21 is about more than selling clothing, but the personification of achieving the American dream. The Forever 21 brand is divided into eight sub-brands all broken up by style. Their ability to maintain a store overflowing with different styles and target consumers stems from their successful branding of the buy-it-now culture. Fresh merchandise arrives every day in contrast to other simi...